My Cart - This year has seen a lot of changes when it comes to television technology; HDR is becoming increasingly popular and OLED TVs are establishing themselves for their incredibly thin and slick design.
Older TV models, such as cheap LED TVs and LCD TVs, are cheaper than ever. But there is one technology that is really in the spotlight this year; virtual reality, or VR. So how has it entered the mainstream in TV technology?
Experiencing VR First-hand
2016 is the year of VR! Just under two weeks ago, Sony released their version the Oculus Rift – the Sony PlayStation VR. Because of its high anticipation, Sony decided to pick several locations throughout the UK to show off their new piece of equipment.
This is great because it gives people the opportunity to try the Sony PlayStation VR without needing to buy it. Because of the technology that is used to create VR, these headsets are relatively expensive at the moment, so being able to provide this free user experience helps to engage more people and gives others a chance to experience it if they don’t have the funds to afford it right away.
VR in Advertising
VR has also become popular in marketing, especially with VR adverts being released regularly. One great example of this was when the soft cheese company Boursin created a virtual reality experience that took you on a journey through a fridge full of delicious treats. To do this, they asked for help from a marketing agency to deliver the project.
Boursin then exhibited this experience throughout various shopping centres in the UK and it was a massive success; the exhibit won the Masters of Marketing Award 2015 and it set the bar very high.
With Oculus Rift, the HTC Vive and the PlayStation VR on the market ready for Christmas, it’s safe to say that VR will be staying with us for a long time. Who knows, integrating virtual reality with your brand new television could well and truly be a possibility in the years to come.
If you are interested in getting a brand new television for an affordable price, make sure to contact us today on 0121 327 3273 and we will be more than happy to discuss with you any queries you may have.
